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Communicate · Plan

Town hall script

Explains the strategy to everyone in the business in language that survives contact with people who did not write it. The test is what gets repeated in the car park afterwards.

The printable canvas and the handoff into Claude Code are part of a paid plan. See what a plan includes. It needs the Claude desktop app on this machine, and your team and the prompt library already installed in that project — we cannot see your disk, so open it there.

Stage
04 Plan
Works at
Corporate, Business
Maturity
Scaling → Large organisation
Time
Half a day to write, plus rehearsal

What it is

A prepared script for explaining a strategy to the whole organisation. Its success criterion is not comprehension in the room but accurate repetition afterwards, which is a much harder test and requires much simpler language.

The concern first
What people are actually anxious about, addressed early. Until it is, nothing else is being heard.
The three sentences
What, why, and what changes for you. Short enough to be repeated accurately by someone who was half-listening.
What is not changing
The stable ground. Reduces the assumption that everything is now uncertain, which is the default reading of any strategy announcement.
Plain speech
Language you would use in conversation. Strategy vocabulary spoken aloud signals that something is being concealed, whether or not it is.
The unasked questions
Job security, sites, whether leadership means it. Answered unprompted, because they will not be raised and will dominate the interpretation.
The mistake people makeDo not run this while the strategy still has holes. A room of several hundred people will find them in real time, and the version that circulates afterwards will be the gap rather than the plan.
What it’s forThe strategy needs explaining to the whole business in plain language.
What it’s not forThe strategy still has holes. Staff will find them in real time.

How you run it

  1. Start from what people are actually worried aboutNot the strategy. Whether their job changes, whether the site stays open, whether this is the fourth new direction in three years. Address it early or nothing else lands.
  2. Say it in three sentencesWhat we are doing, why, and what changes for you. If it takes longer, it will not be repeated, and repetition is the whole mechanism.
  3. Use plain speech, and say it aloudWritten strategy language does not survive being spoken. Read the script out; anything you would not say in a corridor gets rewritten.
  4. Name what is not changingPeople hear change and assume everything is uncertain. Naming the stable parts reduces noise more than any amount of reassurance.
  5. Prepare for what nobody will ask publiclyJob security, closures, whether leadership believes this. Answer those unprompted — they are what the room is thinking about regardless of what is asked.

The prompt

Two ways to run it

Run this tool in your own Claude

The short prompt starts your partner against the library on your disk. The long one carries everything with it and needs nothing installed.

🔒 Prompt locked

Everything above is free — what this tool is, what it is for, what it is not for, and how to run it as a workshop. Three tool prompts a month are free with an account; beyond three, and for the printable canvas, it is the paid part.

See plans — from £19 a month

Your playbook

It lands in the earliest stage this tool suits. Move it on the Playbook page.

You’ll need

  • A settled strategy with the trade-offs decided
  • An honest view of what people are actually worried about
  • Authority to answer the job security question

You’ll end up with

  • A script in plain speech
  • The three things you want repeated
  • Prepared answers to the questions people will not ask publicly

Runs well with

AI operating model optionsAI risk classification and governanceAlliance and partnership designAssumption log