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Choice · Choose, Review

Strategy on a page

Compresses the whole strategy onto one sheet in plain English. A brutal test: if it cannot be done, the strategy is not finished, whatever the deck says.

The printable canvas and the handoff into Claude Code are part of a paid plan. See what a plan includes. It needs the Claude desktop app on this machine, and your team and the prompt library already installed in that project — we cannot see your disk, so open it there.

Stage
03 Choose, 05 Review
Works at
All levels
Maturity
Early startup → Large organisation
Time
Two hours, and several rewrites

What it is

The whole strategy compressed onto a single sheet in language anyone in the business can follow. It is a communication artefact and a diagnostic at once — the compression reveals whatever has not actually been decided.

The challenge
One paragraph naming the obstacle. If this will not compress, the diagnosis is not settled and the rest of the page is decoration.
Where we will play
The chosen ground, with the exclusions beside it. Both halves, or it is a wish list.
How we will win
The reason a customer chooses us, in a sentence someone could repeat.
What we will do
A small number of moves. If they do not fit, there are too many of them, which is a finding rather than a formatting problem.
What we are giving up
The trade-offs, explicitly. Always the first casualty of space, and the part that makes the page honest.
How we will know
The handful of measures that would tell us it is working.
The mistake people makeJudge the page by what someone can repeat two days later without it in front of them. That, not the document, is what is actually operating in the business.
What it’s forThe strategy exists but nobody can repeat it back to you.
What it’s not forThe strategy is not settled. Compressing an unfinished argument hides the holes.

How you run it

  1. Write the challenge first, in one paragraphIf the diagnosis will not compress, nothing after it will. This is where most attempts fail and where the real work is.
  2. Use plain English throughoutNo consulting vocabulary, no internal acronyms. The test is whether someone on the shop floor understands what changes.
  3. Include what you are not doingA one-pager of ambitions is a poster. The exclusions are what make it a strategy, and they are the first thing cut for space.
  4. Cut until it fits, and notice what resistsWhat refuses to compress is either genuinely essential or not yet thought through. Both are worth knowing.
  5. Test it by having it repeated backGive it to someone uninvolved, take it away, ask them what the strategy is. Their answer is the actual strategy, whatever is on the page.

The prompt

Two ways to run it

Run this tool in your own Claude

The short prompt starts your partner against the library on your disk. The long one carries everything with it and needs nothing installed.

🔒 Prompt locked

Everything above is free — what this tool is, what it is for, what it is not for, and how to run it as a workshop. Three tool prompts a month are free with an account; beyond three, and for the printable canvas, it is the paid part.

See plans — from £19 a month

Your playbook

It lands in the earliest stage this tool suits. Move it on the Playbook page.

You’ll need

  • A decided strategy — diagnosis, choices, moves
  • The trade-offs already made explicit
  • Someone outside the process to read it cold

You’ll end up with

  • One page, readable by anyone in the business
  • A version people can repeat back accurately
  • A list of what would not fit, and what that reveals

Runs well with

Acquisition screen and synergy thesisAfter action reviewAI opportunity mapAssumption log